Branding Terms Defined: Logo
It seems like I shouldn't have to define it. Everyone knows what a Logo is.
The problem is that not everyone has a good logo.
Believe it or not, the term "logo" has only been used since the 1930s. It appears to be a shortening of the word Logogram. And it simply...
A Simple Christmas
It's Christmas. In a few short hours the Christian World stops their regular work and we go absolutely chaotic with gift giving, gift opening, cooking, cleaning, talking, and so many other forms of stress. That's not to mention the gift wrapping, decorating, inviting, and planning.
As a child I remember being...