3 Marketing Lessons from Jesus

I get push-back regularly from church leaders when it comes to "Marketing". And I understand why. Often marketing feels like “compromising our message” or “manipulating an audience” for monetary profit. And both of these are absolutely wrong for the church. We deserve better. Instead, I believe that churches need to become known...
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Should A Pastor Have a Personal Brand?

This past year a birthday introduced my second half century to me. It’s a sobering and necessary time of introspection. I want to use my life effectively and strategically for Christ. Every day I look in the mirror and realize I don’t have a lot of time to do what...
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