It's a phenomenon. The Super bowl that is. I'm not a sports person, yet I sit with family and friends, eat, and watch the game. From the start to the finish. OK, I know who is playing (I had to look it up); but ultimately I find the super bowl games rather boring. Sp why do we watch? There's a social reason. We love to have a "reason" to get together and be unified. And huge ratings say that most people are captivated in front of their TV. Enter: Commercials. When there's a captive audience; there's a great opportunity for ads. So what makes a good ad? Here's 3 things that have to be present: Engaging. Know your audience and give them what they're looking...