Location blindness (why the Church needs to overcome it)
Have you ever noticed a business, restaurant, or church only after needing its services, despite passing by it daily? This is called "location blindness”— when people tune out things they don't think are relevant or needed. The more noise, the more blindness. And we live in that world today! Let’s take a look at why this happens, especially for churches, and how you can overcome it.
1. Lack of Immediate Need
When people don’t need your ministry immediately, they filter it out. Churches, for example, often go unnoticed when people don’t feel an immediate felt spiritual need.
Solution: Try and Stay Relevant Year-round
Know what you should be known for in your community. Then host community events that keep your presence top of mind....
Stop Marketing That You’re a Church
There’s nothing more exciting than discovering something unique. Not “more unique”; but truly unique. One of a kind. That feeling you finally found the perfect solution that you never thought existed.
Jesus is unique. He alone is the Solution to everything we need. He is God and He is Man (that’s unique!). He’s our salvation and He alone intercedes to the Father on our behalf.
As a church, we need to point people to Him even though most in our communities have no idea that He’s the answer.
In the same manner, many in today’s culture have little idea that they can connect with Jesus in our churches. They have little concept of how church can actually benefit them. They continue to google...