4 Ways to BE the Perfect Gift.
Even this early in November. I'm starting to think about Christmas. I'm one of the "odd" people that over thinks gifts. I want to make sure that the gift matches the person and that they realize I understand them and have discovered an appropriate gift.
In order to do this: I need to know the person. Know their interests. And know where to look for something that will be "perfect" for them.
I'm not the only one doing this. I'm sure there are millions. All googling, and searching.
In order to do this effectively, I need to know the businesses that are "known for something". The "something" that I'm looking for.
And that's why we do what we do. To ensure that someone, when...
Smash your Company. It’ll save it.
I drove down a busy street in Dallas this week and glanced at a forlorn transit shelter. You know, the kind that has glowing advertising on either side. At 35 mph I didn’t have much time to see it. The plastic ad was smashed so I could see the exposed fluorescent lights and just part of the ad shards that remained.
I could easily tell who the ad was for. Gap.
See? Good companies/brands can be smashed, and still identified.
When Coca-cola developed their bottles, they wanted them to be unique. A light green tint, a slight hour-glass shape, and the “ribs” so you can hold on to it easily. This unique shape (unlike anything else on the market at the time) became...