Calm Down (Communication Design, That Is)
Marketing communication is tough. There’s so much to say and people are only half listening or reading.
After 3 decades of professionally designing and communicating, I’ve identified the main problem. Our communication is often delivered in a busy, non-organized, and complicated design.
So, calm down. Please. Or risk never being...
Does Your Congregation Really Know What’s Going On?
It happens all the time. Someone in your congregation sees you and asks about an upcoming event or a regularly occurring ministry. They have no idea if it’s happening. What’s scary? It was just announced in the service PLUS someone crafted a paragraph about it in the bulletin that’s tucked...