Can a Church Afford Good Communications?
I often hear “we’re the best kept secret” and then “if more people understood all the good things we had to offer, we’d be turning people away”.
That’s a communication problem. And since the overwhelming majority of churches don’t turn people away on Sunday morning, we can assume one of...
Are Church Emails Worth the Effort?
A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?”
It’s a great question. It’s a bigger issue though. Much like a parent who’s telling their teenager something, if...