small church brand

3 Ways a Small Church Can Be Heard

On my way to a beach vacation recently, I passed many small churches scattered along narrow country roads. Around them were dozens of houses and businesses. The community seemed to be growing while the churches felt small. Most churches in America are under 100 weekly attendees. With a majority of our...
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focus groups

4 Surprising Revelations from Church Focus Groups

I travel around the US talking to demographic church groups to better understand what’s happening in a specific local church. Successes, failures, and themes to help the church communicate more effectively to reach deeper into their community. I’m alone with an anonymous group so they can talk freely. We hear...
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