Please Read These 297 Words
I have a confession. I rarely finish books. Don’t get me wrong, I enjoy browsing but I don’t read much. I read the introduction, the first chapter (for the premise) and then flip through the pages looking at chapter titles, section headers and the occasional callout. Why?
I get enough...
3 Steps to Creating Your Headline
I'm a sucker for headlines. I pick up my daily newspaper and I'm drawn to good headlines.
I'm flipping through TV channels and I hear "after this break, we'll..." and I'm instantly attracted. I wait through the ads just to hear what will be said or revealed.
Headlines have to be:
Short
Enticing
Rewarding
Leading
Revealing
Why do...