
Church SEO: Branding Terms Defined
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
“Bless his heart.” I love that non-genuine statement we say when we see someone trying their hardest but not quite having the ability to accomplish the task. You know, the nervous, wet-handed soloist who attempts a song that is just a little too high for his voice.
Most churches have purchased the URL to represent their church. And they’ve used the easiest way possible to create their website. Bless their hearts.
But few people end up going to their websites, while plenty of time is used to get “lots of stuff” on the site. Even the church staff realizes the website “isn’t the best.” The Church has to stop the madness. Stop spending time (and money) on something that’s not working. Why produce pages that no one are looking at?
For years we’ve assessed strengths and weaknesses of Church websites. Here are 3 website failures we see regularly:
Dale Carnegie reminded us that we “develop success from failures. Discouragement and failures are two of the surest stepping stones to success.” Most churches are dealing with these web issues and many are failing. It makes me optimistically imagine the success we’ll have on the horizon if we start learning from our mistakes! And, when we do, we can genuinely bless more peoples’ hearts.
This post originally appeared in the Weekly Update for the National Association of Church Business Administration (NACBA). Mark MacDonald is a regular writer for this and other national publications.
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
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