
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Yes, you can use AVL to establish your church brand! In fact, it’s required! Since church branding is about controlling what your church is known for, AVL controls the senses around that church brand.
In fact, it’s AVL control that solidifies the church brand, and allows it to “stick” longer in our memories.
A church can be known for so many things! It’s imperative you’re known for the right things (a solution to your audience’s needs or a path to their goals). Discover a thread that unites all the ministries. And is simple, unique, desired, and usable. Start here if you can or encourage your Pastor to!
Once the branding thread is established; control everything associated with it. Your logo, messaging, and context (where AVL is critical)! Here are 4 ways to use AVL to establish your church brand:
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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