
Why No One’s Listening to Your Church (4 Steps to Fix It)
You’re leading. You’re preaching. You’re promoting. But still… it feels like no one’s really listening. That’s not just frustrating; it’s
We’re called to love. In fact, Jesus told His disciples that we’d be known for love if we’re properly following Him. So, who are we called to love? Everyone (especially our enemies). It’s a crazy goal.
Can a local church love everyone? Yes. But maybe it’s more reasonable to say that we should love anyone we come (or could come) into contact with. That way we can get really practical with our love.
In church communication, our words, actions, ministries must be felt as love. That’s why effective communication rises and falls on how well we know our audience:
For years in communication (marketing), we’ve understood that a small targeted group is much easier to provide with a service or product. That group’s called a persona. An organization can target a primary persona or fragment into several groups that are assigned a priority (primary, secondary, tertiary). The more groups? The more expensive and difficult it is to reach them effectively.
Your church needs to define personas so that you have a full understanding of their needs, concerns, and goals in order to provide them (out of love) with solutions and/or paths to goals.
Instead, the church has found that our overriding perception is what we’re against, what we’re trying to change in people, and ultimately a negative vibe. It’s a long way from love. No wonder why the community isn’t attracted to our message! Instead, let’s decide on some groups in our community, define them, pursue them, and love them. Use that momentum to move to other groups and let your whole community know you love them too.
Here’s a 3-step process to define your persona group(s):
You’re leading. You’re preaching. You’re promoting. But still… it feels like no one’s really listening. That’s not just frustrating; it’s
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place
Excuse me, but who are you? Few questions strike deeper than this one: “Who are you?” It can feel affirming
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