
5 Ways to Ignite Engagement
This week brings fresh opportunities to engage your congregation and community more effectively. People are looking for connection, meaning, and
We prefer order over disorder. We love hearing a sermon if we understand the simple outline. We also prefer a list of things as long as we understand it’s overarching topic.
But when presenting anything in a series, there is a universal serial effect. The first and last items are best remembered. This happens naturally if everything appears to be equally weighted. We want to shove something to the top and allow something to be very tertiary.
To control this (and do the prioritizing), it comes down to design skills when applying communication to a tool or channel. That requires design abilities!
The difference between effective and bad design? Design Hierarchy
Miller’s Rule says most want fewer than 7 things in a list. But from my experience, most will remember (and prefer) 3 things. And when you have only 3 things, if they’re presented equally, most will remember the first. When pressed, the last is recalled. We create the hierarchy because we want it!
How do you make design hierarchy work for order and balance?
All communication needs hierarchy. We love numbered lists. And we crave to understand the BIG #1 idea. When talking about a poster, web page, or social media graphic, you need to ask what the 1, 2, and 3 things are. In hierarchy.
Something needs to feel most important — your #1. I’d consider resisting adding anything else. But for most communication, someone usually wants to add something else. Just make sure a #2 is related to the #1 but clearly take a secondary place. If you “have” to add a #3, make it tertiary.
Here are 3 hierarchy tips from decades of asking “what the 1, 2, 3” are in a design:
Stop having competing components on a design and you’ll create peaceful tools that people will love to look at and quickly understand the big takeaway. That’s great communication!
This week brings fresh opportunities to engage your congregation and community more effectively. People are looking for connection, meaning, and
When a church completes a branding or rebranding process, applying a brand consistently across all critical areas ensures it resonates
Churches have discovered the power of digital marketing. Many ask, “How do we grow our church ministries online authentically and
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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