
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Effective marketing, promotion, or advertising is designed to motivate someone to improve, acquire, or move. Often to get people into your store. Now the world is changing. Many businesses and organizations understand that getting someone through their doors is not the ultimate end goal.
Why? Because, over the last decade (and especially during COVID), we’ve grown an affinity to online offerings for many practical benefits. Like ordering online, finding website information, or enjoying online podcasts, sermons, or concerts — all from the comforts of home.
What we’ve learned? The end goal is not to “avoid” in-person interactions; it’s more that we want the online benefits. So, if your goal is to get them to walk into your building; it’ll be more difficult than you’d imagine. Here are 4 considerations to getting a web visitor to contemplate in-person church service:
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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