
4 Practical Ways To Get Close To Your Audience
The other day I pulled up to a drive-thru speaker, paused to decide on my order, and heard a garbled
“We’re the best kept secret in our community” a Pastor recently said to me. I immediately thought of the song “Hide it under a bushel, no! I’m going to let it shine!”.
Often, I’ll be traveling to a new location and someone will take me to dinner at a great restaurant that’s also “the best kept secret”. We arrive and have amazing food, great service, and a wonderful environment. Because there’s so few people in the restaurant, it doesn’t take a rocket scientist to know the place will close its doors soon. The same will happen for churches who keep themselves “secret”.
Churches are in decline all across America. Does that mean the programs and ministries aren’t good? Not necessarily. But it does mean the Church seems to like hiding under a bushel.
“We’re the best kept secret” is always a losing communication strategy. Always.
If we truly believe that the Church is the best solution for Christian fellowship and evangelism, we have to stop hiding the Good News. Here’s 3 Ways Churches Hide:
Stop keeping your ministries a secret. Start with solid Digital Tools for your communications; website, social media, email. Once you have them all interacting, create compelling content so people understand why you do what you do. And how they’ll benefit. Take the bushel basket off so the world will see the amazing ministries you’re doing!
The other day I pulled up to a drive-thru speaker, paused to decide on my order, and heard a garbled
Almost everyone checks email—the younger you are, and the older you are, the less you’ll rely on it. The challenge?
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
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