Your Communication Team Needs 1 Very Important Thing

26 years. It’s hard to believe that I’ve been professionally active in the branding, advertising, marketing field for that long. I’ve been a production artist, paste-up artist, production manager, designer, senior designer, art director, photographer, illustrator, creative director, copywriter, senior creative director, director of communications, vice-president of marketing, senior brand strategist, account supervisor and President.

Like the days of old (yes, I’m feeling my age lately), I was mentored and apprenticed. I worked virtually every job in this industry. That’s how much I love it.

Times have changed since I cut rubylith film, sketch marker mockups, waxed typesetting, drew bluelines and shot PMTs. I’ve adapted and grown to align myself with this amazing digital online age. My love continues to increase for what I do — and I’m in awe at how it works.

When it’s done right.

Now, more and more, churches are hiring internal Communications Teams. These people are either ministry leaders who love branding/advertising/marketing or they’re graphic designers who are trying to get the best communications developed for the church.

It’s a complex role — and like all “internal” positions, it’s difficult to know if you’re doing the best work. If you’re not getting the results that your Pastoral team would like; you’re feel pressure. Perhaps a lot of pressure.

You need 1 thing. You need a Creative Director.

PinPoint is pleased to announce our Virtual Creative Director program. We work directly with you as a senior branding consultant that can provide (all or some of this):

  • Onsite encouragement and learning seminars (in your church).
  • Step-by-step analysis of what you’re doing right and what you need to improve.
  • Ongoing support, creative direction, and approvals.

We love the Church, and we love branding. Together we’re going to make a great team! Simply contact me to get started. We custom develop a strategic plan that works perfectly with your team. Know that you’re doing it correctly!

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