
3 Steps to Plan Your Best Easter Yet
Easter is probably your biggest Sunday of the year. But if your church isn’t intentional, it can become just another
A few weeks ago, I was standing with the Sears cashier, handing him my credit card. He thanked me, using my name, Mr. MacDonald.
Then he hesitated and started to chuckle.
Having lived with my full name for many years, I recognized the humor. People find my name somewhat funny sounding.
This young man took it a step farther and called his supervisor over to “check out the name of this guy”. I stood sheepishly wondering if I should laugh with him or act like I’d never heard the joke before.
A name is so important.
A recent study (that I wouldn’t have believed if I hadn’t seen it) proved that if you have “positive” initials — ones that spell out things like J.O.Y. or W.O.W. — you’ll live nearly 4.5 years longer than people with neutral initials.
The “scientists” conducting the study didn’t want to leave it at that though. In their wisdom (and probably our tax money), they queried if someone with “negative” initials (like D.U.D., A.S.S., I.L.L., D.E.D., etc.) had their life longevity affected. And… they live nearly 3 years less than the “neutral” initials.
A name or initials means a lot to the longevity of… you!
In business, you have to be careful with your organizations’ name too. Here are 4 things to be careful of:
Naming a company a good name is critical to your success. Just like naming your kid the wrong name could shorten his life. When my parents added my middle name to my first and last name perhaps they could have paused and reconsidered. Or maybe that’s how you’ll always remember me from now on. Mark Donald MacDonald.
Easter is probably your biggest Sunday of the year. But if your church isn’t intentional, it can become just another
Easter is one of the most significant Sundays of the year. It’s more than just a big attendance day for
This week brings fresh opportunities to engage your congregation and community more effectively. People are looking for connection, meaning, and
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
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