Powerful Church Branding Built On Reliable Research

Proven Church Branding Package to Revitalize Your Church Brand Identity

BESTSELLING & BIBLICAL CHURCH MARKETING COMPANY

The Church Branding Package Thousands of Pastors Trust

Church branding and Church rebranding experts. Trusted research analysis to identify potential audiences, and build a powerful brand, with expert communication coaching at every step. Branding for Churches is so critical to your outreach.

Chiefly, church branding and marketing point to the Gospel. 

1 of the Longest Serving Church branding Companies

Church Branding for Churches, Pastors, and Ministries
Mark MacDonald, Church Branding for Rebrand and Church Logo

You need a thread that connects your Church Brand identity to your community

  • Be known for something relevant and needed (a simple useable phrase or tagline)
  • Branding for churches (church rebranding) is about controlling the perception
  • Controlling your thread (and logo)gets the community’s attention and calms messaging
  • Creates a simple, useable message for easy word-of-mouth invitation. Great branding is effective evangelism and is essential for a strong church brand identity
  • Unifies your entire ministry team around a shared church brand identity. Therefore, it gets everyone on the same page
  • Our award-winning designers couple your thread with a memorable and unique visual. Your Church Logo Package becomes your church brand
  • Our creative church marketing coaching helps you launch and maintain your brand. Finally, make your tools more effective by aligning them with your brand strategy

Connect with Your Community.
At Last, Engage Your Congregation.

Pastor, branding for churches is about evangelism. Let's talk about your church and ministry.

Do you NEED IT?

What’s church branding?

BRANDING and rebranding BENEFITS FOR ESTABLISHING A STRONG CHURCH BRAND STRATEGY

One of the MOST INFLUENTIAL CHURCH BRANDING COMPANIES

Steps to Our Branding Package

Audience Research. Discover who you need to engage. This includes custom demographics, eye-opening focus groups, and mystery visit guest experiences. Then describe your congregation and community personas. For a new logo design, you must start with this research.  more

Church Branding Retreat. Discover a thread during an eye-opening leadership retreat. Research, thread, and strategy. The fastest way to a church brand! To sum it up, it unifies ministry teams under a cohesive brand guide! Resonate a message to match the logo.  more

Ministry Logo Suite. Be proud of your new logo design and visual identity. Our award-winning designers create a professional church logo system for your ministries; at last, you get a branding style guide for practical logo control, font control, and color control.  more

Ongoing Coaching Retainer. Wisely launch and use your branding. The launch, team goals, and communication strategy to have a better website, social media, emails (that are read), and print materials that reflect your visual identity. SEO coaching too!  more

Or Custom-Build a Branding Project

Tell us what’s needed for your church branding process or church rebranding goals. If you don’t need the complete Be Known For Something® Package? No problem. As a well-known church marketing company, in conclusion, we can customize a project and include everything your church needs. We’re trusted for branding for churches.   more

Frequently Asked Questions

What is the importance of a strong church brand for ministry growth?

A strong church brand is essential for attracting and retaining members in today's competitive landscape. A well-defined brand identity helps communicate the mission and values of the church (converted to an external message, called a Thread), creating a sense of belonging among church members.

It enhances the church's visibility, making it easier for guests to find and engage with it. A compelling church brand can also build trust and loyalty, motivating members to participate actively in church activities and outreach programs. And also gives members controlled beneficial language to explain why they love your ministry!

How do I create an effective church brand strategy?

You're at the right website! To create an effective church brand strategy, we start with your church’s core values, mission, and vision. Then we conduct listening groups with members to understand their perceptions and needs. We overlay that information onto demographic research of your reach area. This helps us discover your thread!

Then our creative team develops a cohesive brand guide that includes your logo, color palette, fonts, and keywords. Then through coaching, we ensure all church communications, whether online or offline, align with the brand strategy. Consistency across all platforms, including your church website and social media posts, is crucial for establishing a strong and recognizable church brand identity.

What elements should be included in a church brand guide?

A comprehensive and usable church brand guide should include the following elements: your logo and its variations, color and font palettes, imagery styles, tone of voice for messaging, and guidelines for logo design. It should also specify how to use these elements across different platforms, ensuring that your visual identity is consistent.

By providing clear instructions on how to maintain these brand elements, your comm team will help reinforce your church’s brand identity effectively. We fit all this onto a 1-page PDF for easy reference!

How can a church logo influence member engagement?

A well-designed church logo serves as a visual representation of your church’s thread, mission, and values. A visual brand is more about THEM than it is about YOU though. Therefore, it creates an emotional connection with members and guests alike. When people resonate with your logo, they are more likely to engage with your church.

A recognizable and appealing logo can control your church communication and promote a sense of ownership among members, encouraging them to invite others to participate in church activities.

Our logos are award-winning and often last about 15-20 years!

What are the steps to successfully rebrand a church?

Successful rebranding of a church involves a thoughtful approach that respects the church's mission and values while also appealing to a broader external audience. That's why we start with reliable research!

Here are key components to consider when undertaking this transformative process:

1. Understanding Audience: Before making any changes, it’s crucial to assess the needs and preferences of the community and congregation. Conduct surveys, host focus groups, and engage in conversations to gather insights about what your audience needs in a place of worship.

2. Discover Your Thread: Rebranding should start with a clear articulation of why people should attend (coupled with the church’s vision and mission). This thread serves as the foundation for all branding efforts. It’s important to ensure that the new brand reflects the core values of the church while also resonating with potential audiences.

3. Updating Visual Identity: A brand new logo, color, and font palette can significantly impact how a church is perceived. The visual identity should be modern yet reflective of the church's heritage. Incorporating symbols or imagery that are meaningful to the congregation and the community.

4. Improving Communication Strategies: Effective communication is key to successful rebranding. This includes updating the church’s website, social media presence, and marketing materials. Content should be engaging, inclusive, and reflective of the church’s mission. Utilizing various platforms can help reach different demographics. This happens during informative and encouraging coaching Zoom calls over time.

5. Engaging the Congregation: Involve the church community in the rebranding process. This could include feedback sessions and listening groups. When the congregation feels included, they are more likely to embrace and support the new brand. During the official launch, we guide you to make the new brand about them!

6. Creating a Welcoming Environment: The physical space of the church should also reflect the rebranding efforts. This may involve renovating the building, updating signage, and creating inviting first-impression areas. A welcoming environment helps attract guests and make them feel at home.

7. Launching with Purpose: A well-planned launch can generate excitement and interest in the rebranded church. Consider hosting special events, creating a sermon series to showcase the "why" of the new brand, and invite the community to participate too!

8. Ongoing Evaluation and Adaptation: After the rebranding launch, it’s essential to continually assess its effectiveness. Collect feedback from the congregation and the community, and be willing to adapt strategies as needed. Rebranding is an ongoing process that requires attention and care.

We ❤️ Our clients

Discovering Church Branding Threads, Communication Coaching, and Motivational Speaking
Become a client of our Branding for Churches' Services now.