Our Church Branding Story

Be Known for Something® Church Branding Company History

Our history starts in 2001, originally as PinPoint Creative, Mark MacDonald established a branding agency after his successful climb in Canadian advertising agencies.


  • Wanting to use his extensive secular business world experience (including Creative Director of one of Eastern Canada’s leading agencies) to work with Pastors and Churches. His heart was to better evangelize the world through effective church communication.
  • After working with many churches, national church associations, and organizations through the early 2000s, Mark was propelled to the national stage as a Church Communication influencer.
  • Mark was asked to write church communication articles for many magazines, blogs, and websites. Over our history, we’ve published over 800 and counting!


  • Be Known for Something became a leader in Church Brand development with the release of Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation which became an Amazon bestseller in Church Leadership and Church Growth. A post-COVID edition was released in Nov 2022.
  • After working with the 3000+ Florida Baptist Churches and continuing to influence 1000’s of churches through Mark’s role as Executive Director of the Center for Church Communication, Be Known for Something is creating innovative products better to serve Pastors, Communicators, and Ministry Leaders.
  • In 2020, Be Known For Something church branding company was named “Most Influential Church Branding Agency” in North America by Corporate Vision International (Small Business Awards).
  • Be Known for Something introduced the Fastest Way to a Church Brand in 2020. The only company or agency offering something similar! This 2 or 3-day retreat became the most sought-after church branding product — we build the brand quickly with the church’s leadership!
  • In 2023, Mark MacDonald was asked to speak at 15 national and regional church conferences! We continue to have a national impact on the church!

A National Voice in Church Logo Branding. Our History Continues!

  • The history of Be Known for Something® Church Branding Company continues as we speak and appear at the largest church communication conferences and on many of the popular communication and ministry podcasts. All while launching new products and services to help our clients communicate effectively!
  • In the fall of 2023, we continued to streamline our church branding products by releasing a simplified church branding system.