25 Things Your Community Cares About in 2026

Back in 2001, we launched Be Known for Something from the old Krispy Kreme test-kitchen and marketing offices in Winston-Salem, NC. Mark MacDonald had just moved to the United States after serving as Senior Creative Director for one of eastern Canada’s largest advertising and branding agencies.

We started with one goal: help churches communicate clearly so their communities listen. 

25 years later, the tools have changed, but the need for clarity hasn’t. 

That’s why our anniversary year (2026) is a perfect moment to look back, laugh a little, and learn from what we’ve seen.

Your neighbors carry felt needs every week. When we understand them, ministry communication instantly becomes more relevant.

1. Mental Health
2. Parenting Support
3. Debt
4. Safety
5. Belonging
6. Work stress
7. Anxiety
8. Loneliness
9. Health and fitness
10. Marriage struggles
11. Kid activities
12. Screen time
13. Finding purpose
14. Healthy friendships
15. Time management
16. Budgeting
17. Stability
18. Trustworthy leadership
19. Calm
20. Community involvement
21. Career pressure
22. Faith questions
23. Hope
24. Relief from busyness
25. Judgement-free spaces

When you speak to these needs consistently, people listen. Be known for them.

Want to see all of our 25 Things series? Search for “25 Things” on our Articles page. 

As we celebrate 25 years of helping churches be known for something meaningful, these lists remind us how much ministry communication keeps shifting. 

But clarity, strategy, and a strong Brand Thread keep cutting through the noise.

If your church wants to communicate better in the next season, explore our Church Branding Package and browse our portfolio to see how we’ve guided hundreds of ministries toward a clearer voice and stronger impact.

We’re excited for the next 25 years! Let us know how we can help you Be Known For Something that matters.