5 Do’s and 5 Don’ts of Church Communication During the Holidays
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
Your church brand is important. It’s what you’re known for and a great specific reason why someone may consider choosing your church.
Controlling that messaging and your visual will establish the brand and maintain it. It’s essential to lock this control down into a document so others can be held to the same brand standard.
It’s important to control as much of the brand as you can. However, remember that your brand standard must allow for some creativity or you’ll become bored with it. Either that or you’ll have to change the restrictive brand standard to allow for exemptions — which doesn’t allow for consistency. It also can create chaos trying to update everyone’s copy of the brand standard.
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
The church branding essential for communication can be summed up in this fun phrase: matchy matchy. In fact, there are
Daily tasks become less special each time someone does them in succession. Doing something once a week can even become
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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