5 Church Communication Resolutions
The first of the year is an excellent time for personal and ministry renewal, initiating ideas, and stopping things that
Most churches try 2 process structures to effectively communicate. Or a hybrid (as a third possibility). The choice is yours! It really doesn’t matter how many people are on your team either. It’s more about the flow of ideas and the production of the communication work.
Your 3 choices? Let’s examine them:
Decentralized: When all the individual ministries brainstorm and produce their own communication materials. They either do it themselves in-house or use volunteers, agencies, or freelancers.
Centralized: Individual ministries brainstorm (or collect ideas) and offload the information to a communication director (or comm team). Working like an internal agency, one person or group produces the materials. This also can be done in-house or using volunteers, agencies, or freelancers.
Hybrid: Some ministries do some of their work, while some ministries feed a centralized team.
Trying to make a decision which is best? I’ve seen centralized (or hybrid leaning towards centralized) work best. Here are some of the benefits of the centralized process:
The first of the year is an excellent time for personal and ministry renewal, initiating ideas, and stopping things that
When people walk through your church doors for the first time, they’re often seeking connection, spiritual help, or a place
Churches today struggle to stand out online. With so many search results competing for attention, how can your church be
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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