
Start at the Beginning: 3 Steps to Create a Strong Church Brand
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place
The other day I pulled up to a drive-thru speaker, paused to decide on my order, and heard a garbled voice ask something I could barely understand. I said politely, “I’m not quite ready yet.” More static. After a few seconds I asked, “hello?” Finally, the voice replied, “go ahead when you’re ready.” I placed my order and moved forward.
Here’s the problem: it’s hard to communicate with someone you don’t really know, especially when barriers—like a crackly speaker—get in the way. Even when I order something simple, there’s often a “disconnect” between me and the unseen person on the other end. And I’m rarely surprised when the order in the bag isn’t what I asked for.
Communication in ministry can be the same way. If we don’t know the people we’re speaking to, or if too many barriers exist, our message often doesn’t land. To connect, we need to remove the distance.
Here are 4 practical ways to get close to your audience:
The truth is, people in your community are “placing orders” in their minds every day. They need something. Your church has the solution. If you listen carefully and communicate clearly, you’ll get the order right—and they’ll keep coming back. Even more, you’ll have the chance to connect them to Christ.
Click here to learn more about The Church Branding Package Thousands of Pastors Trust
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place
Excuse me, but who are you? Few questions strike deeper than this one: “Who are you?” It can feel affirming
Almost everyone checks email—the younger you are, and the older you are, the less you’ll rely on it. The challenge?
We'll never spam you. Unsubscribe anytime.