5 Church Communication Resolutions
The first of the year is an excellent time for personal and ministry renewal, initiating ideas, and stopping things that
Church branding will evangelize the community if done properly. As Christ-followers, we’re commanded to go into the world and make disciples; but for many, we drop the ball.
So how can church branding help evangelism? An effective church branding process helps your members start the right conversations by focusing on community needs, concerns, and goals; and then identifies what the local church should be known for: solutions. Solutions that may bring someone to church or open up a conversation that can lead to more important spiritual talks.
The problem we face? The community has stopped listening to the church because they don’t feel we’re relevant or needed in their lives. So, if we invite people to simply come to church, many quickly say “no”. And what’s worse, they’ll not discover that Jesus is the ultimate answer to all of their problems. We need to become known for something other than being a church.
Church branding helps members understand their community and gives them the words so they can share solutions. It may start by inviting them to the church that’s known for the solutions, or it may open up an opportunity for a Gospel conversation. Like the way Jesus engaged with the woman at the well by talking about her relevant need: water. Then He made the eternal connection by asking if she would be interested in Water that would cure her thirst forever.
Effective church branding will evangelize by starting an engagement that leads to the Gospel. We just need to identify the “water” that will engage our communities. That’s a church branding thread.
Here are 4 ways church branding will evangelize when you’re known for the right things:
The first of the year is an excellent time for personal and ministry renewal, initiating ideas, and stopping things that
When people walk through your church doors for the first time, they’re often seeking connection, spiritual help, or a place
Churches today struggle to stand out online. With so many search results competing for attention, how can your church be
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
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