
Start at the Beginning: 3 Steps to Create a Strong Church Brand
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place
I visited the eye doctor. I have the issue that “older” people get: my arms just aren’t long enough to hold the book to read well. I hate to admit it. I need reading glasses to help my vision.
I’ve never needed glasses. I’ve prided myself with perfect eyesight, but now my age has caught up to me. I can’t focus on anything within 20″ of my face. It’s hard not being able to see up close. I’ve tried department store glasses and even progressive lenses but I don’t like wearing them (or finding them). Pushing everything away from me to read has become annoying.
The optometrist suggested one contact in my left eye that allows up-close vision while my right eye will continue to see great distances. I agreed to try it, so over several weeks my brain adjusted to the double vision. Eventually I’ll stopped noticing the switching of vision between eyes.
I realize now, more than ever, that I need a good balance between near and far sightedness. Our church communications need this vision balance too.
Jesus was the Great Optometrist when He said in Acts 1:8: “…and you will be my witnesses in Jerusalem and in all Judea and Samaria, and to the end of the earth.” He pointed out the close places and the far, reminding us to be witnesses (communicating the gospel) with a good balance. 20/20 vision.
He doesn’t require putting a contact lens in every day though. He just wants us to balance our vision. Fortunately He’s given us eyesight that should get better with age.
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place
Excuse me, but who are you? Few questions strike deeper than this one: “Who are you?” It can feel affirming
The other day I pulled up to a drive-thru speaker, paused to decide on my order, and heard a garbled
We'll never spam you. Unsubscribe anytime.