Church branding experts
serving the church with clarity and conviction
Award-Winning Church Branding Experts
Be Known For Something® is an award-winning team of church branding experts helping churches clarify their message, strengthen church communication, and reconnect with their communities.
For more than 25 years, we’ve partnered with pastors, ministry leaders, and communication teams who want clarity that leads to confidence, alignment, and growth.
We help churches clarify their church branding, strengthen church communication, and focus marketing for churches so people instantly understand who you are and why it matters.
Why we exist
Churches don’t struggle because they lack passion, truth, or vision.
They struggle because their message becomes unclear as complexity grows.
We exist to help churches cut through noise, align leadership, and communicate with purpose so the Gospel can be clearly understood and shared.
Church branding, done well, is an act of stewardship. It brings order, focus, and trust to every ministry decision.
“Let all things be done decently and in order.” 1 Cor 14:40
Who we are
Be Known For Something® is a Christian church branding company made up of church branding experts, designers, strategists, writers, and coaches who specialize in church branding and church communication.
Serving churches since 2001
Working with churches of all sizes and budgets
Known nationally for church communication insight
Trusted by pastors navigating growth, change, and complexity
We partner with full-time and contract experts so churches receive the right expertise without unnecessary overhead.
Church Branding Experts
Led by a pastor who understands communication
Be Known For Something® is led by Mark MacDonald, Senior Church Branding Strategist and an ordained pastor with the Southern Baptists.
Mark brings together pastoral wisdom and communication strategy, helping churches navigate branding decisions with clarity and care.
Experience and influence
950+ published articles on church branding and church communication
Guest on 100+ podcasts focused on ministry and leadership
Keynotes and workshops at 100+ church conferences
Advisor to churches, denominations, and Christian organizations nationwide
What makes us (Church Branding Experts) different?
Many agencies begin with design. We begin with listening.
Church BRanding Experts Difference
The Church Branding Co
Our work is grounded in research, insight, and leadership alignment so churches gain clarity before making major decisions. This approach leads to consistent communication, healthier leadership collaboration, and branding that lasts.
- We have the heart of teachers.
- Our goal is not dependency.
- We equip churches so they understand their unique message and can steward it well, long after our work is complete.
For the Gospel. So it matters.
A trusted voice in church communication
Be Known For Something® is a nationally recognized voice among church communicators and ministry leaders.
Frequently cited in church communication conversations
Known for practical, research-based insight
Respected for clarity, honesty, and pastoral tone
Mark’s bestselling book (available in print, digital, and audio versions), Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation (Church Branding Edition), extends this teaching to churches around the world.
1000s of churches use our framework.
Why Choose Be Known For Something® Church Branding Experts
Who we Serve
We serve:
Pastors and senior leaders
Church communication directors
Ministry leadership teams
Churches navigating growth, transition, or confusion
If your church feels scattered in its message, inconsistent in communication, or unsure how it’s perceived in the community, we’re here to help.
Church Branding Experts. A foundation built on purpose.
Be Known For Something Church® Branding Company operates under its parent company, It’s Not About Your Logo, LLC, a reminder that branding is never about image alone. It’s about meaning, message, and mission.
We were named the most influential church branding agency recently. Blessed!
Let's Talk
Whether you’re exploring church branding for the first time or navigating complex communication challenges, we’d love to listen and help you discern next steps.