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About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

Most Churches Will Waste Easter: Here’s Why

Just before Easter, the pressure starts to build. Extra services get added. Easter and church graphics are refreshed. Social media calendars fill up. Volunteers are recruited. None of that is wrong. In fact, it shows how deeply you care!  But here’s the uncomfortable truth: activity is not the same as clarity....
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Church Rebranding: 3 Warnings Before You Begin

Church rebranding can transform how your community sees and engages with your church. Done well, it strengthens clarity, trust, and connection. An effective rebrand can help you evangelize more effectively because it reconnects you to your community. It can increase membership as your people confidently share who you are. It can...
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