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About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

Slide banner: title reads '25 Church Branding Myths Still Hanging Around' on dark patterned background with a blue triangular corner and 'Be Known For Something' watermark.

25 Church Branding Myths Still Hanging Around

Back in 2001, we launched Be Known for Something from the old Krispy Kreme test-kitchen and marketing offices in Winston-Salem, NC. Mark MacDonald had just moved to the United States after serving as Senior Creative Director for one of eastern Canada’s largest advertising and branding agencies. We started with one goal:...
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Cover slide with the title “Church Emails: 5 Ways to Reach More People Every Week” on a dark patterned background, blue diagonal corner logo visible at bottom-right.

Church Emails: 5 Ways to Reach More People Every Week

Writing effective church emails has become more challenging than ever. People receive dozens of emails every day, making it easy for church messages to get buried in crowded inboxes. Even when someone wants to stay informed, they may never open the email if it doesn't immediately feel relevant. The good news is...
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