Church Communication Metrics: 5 Key Shifts

Pastor, let me say this gently. Some of the numbers you’re celebrating may not mean what you think they mean.We often look for the church communication metrics that are easiest to find instead of the ones that actually reveal spiritual movement. Vanity metrics make us feel successful, but they don’t always...
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Church Communication: 3 Shifts for How People Listen Today

Church communication often feels like fishing. Years ago, while traveling on a summer vacation, my parents pulled over beside a quiet lake so our family could stretch our legs. My brother and I probably needed the break as much as my parents did. My dad suggested we go fishing. He pulled a...
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