Why People Really Pick a Church (How to Reach Them)
Pastors, your community is full of people quietly trying to pick a church home. But not everyone is looking for the same reason. To reach them effectively, you must understand why they’re looking! Here are the 5 main categories of people choosing a church today and how to connect with...
Did Jesus have a brand? (Spoiler: Yes. Your Church should too)
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they realize Jesus was the ultimate example of branding done right. He didn’t have a logo or a color palette, of course. But He consistently communicated His identity, mission, and values...