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About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

4 Reasons why a Church needs Marketing

Why a Church needs Marketing (4 Reasons)

“We don’t need marketing, we’re a church!”, said the Pastor. Sure, it was awhile ago but it was said with such intensity that it rattled me. Is marketing wrong? Does the Church need marketing? The short answer: YES! Many people think that marketing is just for businesses and leads to profitability. Well,...
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Know your Community

Do You Know These 3 Things about Your Community?

Effective communication rises and falls on how well you know your audience. For the church you have 2 audiences: internal and external (congregation and community). Most of you (hopefully) understand your congregation because they regularly let you know what they like and dislike. Plus you meet with them every week...
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