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About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

Greeter training

How to Train Church Greeters to Truly Welcome Visitors

Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat. I’ve noticed this even when I do church mystery visits. No matter the service time, I feel compelled to sit in the same place. We love routine—and so do your regular...
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Who is My Audience?

Who Is My Audience?

When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.” Instead of giving a direct answer, Jesus told the story of the Good Samaritan. In essence, His response was: “A neighbor is the one who shows mercy.” In a similar way,...
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