No One Likes a Copycat
If you’ve ever heard me in a seminar, workshop, or conference, you’ve probably heard my rant about Pepsi Max. The history is clear in the cola wars. Coca-Cola invents something and Pepsi appears to copy it. From their initial offerings in the late 1880’s, to their diet concoctions, to the...
3 Ways to Get a Response
Flip on your TV and you get bombarded. Go to your favorite internet site and you get barraged. Pick up the newspaper and you get the same. Everyone is trying to get your attention: political ads leading up to an election where very few will actually vote, holiday ads attempting...