Church Content Checkup: 6 Key Questions
Clear communication starts long before you hit “send.” It begins with evaluating your church content, so you communicate what truly matters. When you pause before sharing anything, you protect clarity, and your congregation feels it.
Scripture reminds us why this matters: “What then, brothers? When you come together, each one has a hymn, a lesson, a revelation, a tongue, or an interpretation. Let all things be done for building up.” (1 Corinthians 14:26, ESV). Every piece of church content should strengthen understanding, not add noise. That means leaders must slow down and assess before speaking.
Is the Message Clear or Confusing?
Because you live inside the church, what seems obvious to you may be baffling to a first-time visitor. View content from a fresh outsider’s perspective. Ask: Would someone...
Church Website Strategy for Pastors
Your church website isn’t just a digital brochure; it’s your front door to the community. Without clear, compelling content, potential guests leave confused. With the right strategy, your site becomes a warm invitation and a powerful tool for outreach and connection.
As Proverbs 16:3 (CSB) reminds us, “Commit your activities to the Lord, and your plans will be established.” When your website content is aligned with your mission, God uses it to establish meaningful connections and guide people toward your church.
Know Who You’re Writing For
First and foremost, identify who you want to reach: seekers, families, new believers, longtime members. A good church website content strategy begins when you write for real people, not generic “church goers.” That means using language they...