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About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

5D Theory of Church Attendance

Church welcoming with the “5D Theory” of church attendance

“5D Theory” represents the five key reasons (starting with D) why people often visit a church for the first time: Divorce, Death, Displacement, Disaster, and Development. These guests are likely seeking comfort, community, and spiritual guidance during a significant life transition. So, church welcoming is essential. To truly welcome and...
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Know your Reach Area

Every Church Needs to Know Their Reach Area (Here’s Why)

When establishing, understanding, or growing a local church, discovering your reach area (the geographic scope based on where your current members live) is crucial. This reach area defines where your church can potentially impact and serve, guiding outreach efforts, ministry planning, and growth strategies. Your church brand needs to be...
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