Branding should make sense (5 senses to be exact)
As we go through life, we identify things through some or all of our senses. The average human has 5 senses to assist us. If a brand is what you’re known for, you need to ensure your brand focuses on as many senses as possible. And controlling them so your audience instantly recognizes you.
Can it work for a church brand? Should it? God established the senses so we understand and remember things. In fact, in the Old Testament, He set up the Temple layout, offerings, and operations around our senses. From the way things looked to the way things smell, taste, feel, and sound.
Want to be known for something? First, discover your thread (solution to your audience’s needs or concerns;...
Don’t Forget Font Fences (7 Branding Guide Tips)
We need to be known for consistent visual cues. That visual brand guidance is critical! So you need a brand standard or branding guide document that creates fences for your creative branding playground.
Similar to the chainlink fences around a busy children’s playground; a brand guide protects the fun that goes on within the creative area. And allows others to be creative without breaking your brand.
Most branding guide fences spring from the logo design, where many rules are created. Here are 7 font fences that will create a controlled branded look that’s recognizable (even without your logo):
Serif vs Sans Serif. The 2 major font divides. Know how you’ll use them or only one. Usually traditional brands, lean towards serif fonts....