What’s the big dif?

Imagine if everything around you was the same. Exactly the same. All your friends: the same. Your meals. Your books. Your tasks. Your clothes. You'd be able to make choices easier, right? Actually it makes choices more difficult because there really is no choice. If all hamburgers were equal, then it really...
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1 Big Takeaway from WFX 2012

I was blessed once again to speak at the WFX Atlanta. And had a booth in their expo too. What a week! We launched our new BeKnownForSomething Brand Strategy team to great fanfare. What we realized: Churches ultimately want to control their image and Be Known For Something. To influence a community. Lots...
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