Use AVL to establish your church brand! (4 ways)
Yes, you can use AVL to establish your church brand! In fact, it’s required! Since church branding is about controlling what your church is known for, AVL controls the senses around that church brand.
In fact, it’s AVL control that solidifies the church brand, and allows it to “stick” longer in our memories.
A church can be known for so many things! It’s imperative you’re known for the right things (a solution to your audience’s needs or a path to their goals). Discover a thread that unites all the ministries. And is simple, unique, desired, and usable. Start here if you can or encourage your Pastor to!
Once the branding thread is established; control everything associated with it. Your logo, messaging, and context...
Cheap Church Branding: Why a Knockoff Brand Doesn’t Work.
Don’t be a knockoff brand. It rarely works as you’d think it would. Especially for a church!
But isn’t the Oscar Wilde quote, “imitation is the sincerest form of flattery” true? Well, from the imitated vantage it is. You probably want people to imitate you! But for the brand imitator, it usually falls flat (and isn’t desired).
Sure, as a church, it’s easy to imitate another church. But copying other church communication is rarely successful. In the bestselling church branding book, “Be Known for Something”, we learn the principle that people seek unique solutions; therefore… establish your ministry as a unique solution and be known for it!
Secular products that become known for a unique solution become wildly successful because its recalled when...