3 Steps to Creating Your Headline
I'm a sucker for headlines. I pick up my daily newspaper and I'm drawn to good headlines.
I'm flipping through TV channels and I hear "after this break, we'll..." and I'm instantly attracted. I wait through the ads just to hear what will be said or revealed.
Headlines have to be:
Short
Enticing
Rewarding
Leading
Revealing
Why do...
2 Things You Must Remember about Emails
I'm warring with email. Although statistically SPAM is down quite a bit over just 3 years ago, I seem to get a lot of it. And when I get through deleting all the junk mail, I'm often cranky and don't seem to enjoy getting "real" emails. Sometimes emails get "lost"...