3 Tips for Effective PR
As I write this, I'm watching a TV news report about the oil slick off the coast of Louisiana. It's huge and seems to be growing every day. And so are the press releases, news reports, spin, etc. It's hard to say how this will all end.
BP (British Petroleum) had...
3 Ways to Start at the very Beginning.
As soon as I typed that headline, my mind started singing the old song, "Let's start at the very beginning, a very good place to start" -- you know, from the Sound of Music.
OK, I'm old. I was only a few months old when that film was released. But like...