Word of Mouth made Easy in 3 Easy Steps!

Want to increase your business? Grow it wildly to something you couldn't even imagine? Then you need to work on your "word-of-mouth" strategies. We often are told by business owners that they don't want to do a formal advertising campaign, but instead they think their revenues only come from (free) word of mouth. OK, let's be real. You need to have a brand properly developed (logo, color/font palette and positioning), then you need "word of mouth" to work in conjunction with your advertising and/or direct mail strategy. But how do you increase word of mouth referrals? Here's 3 ways: Facebook/Twitter: get accounts and start talking. Not overtly like an ad, but be open and authentic. Share with your friends why you love your products. Start...
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5 Things to Give Your Business For Christmas

It's that time of year! Christmas gifts are on our minds and if you're like me, I'm looking at the bottom line for the last 12 months, and wondering what I should do differently this coming year. As a business owner, when you contemplate 2010, which seems like it's arrived all too quickly, many things should be a priority. Here are my top 5 Things that every business owner should give their business for Christmas: Tools: There are a lot of deals right now in electronics and computers (and practically everything else for that matter) -- take a look at the tools you use on a regular basis. Is there an upgrade that would easily allow productivity to go up this...
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