Features vs Benefits
Want to make more Money? Ask someone what business they're in and you get similar answers: I work for..... or I run... or we produce....
But if you switch to a sales-mode, you usually get the same thing when describing a product or service.
Features.
It drives me crazy! People love to list all the components to what they do or all the things that a product does. You hear: We have this line of products that.... or our widget has 4 components that... or we have the biggest selection of....
For years we've been helping our clients convert their features to benefits. And you need start doing that too!
Think about it. It's what goes through your mind when you hear features. How will...
It’s Christmas Time!
I was in the mall today. Christmas is everywhere! It seems like it arrives in retail far to early! Even before Halloween or early October -- soon it'll be late summer when the Christmas tree make their appearance!
In my family, we always waited to mid November before even mentioning the Holidays!
Well, no matter what you feel like, it's time for you (as a business owner) to think Christmas. If you're a retailer, it's already too late. But for most businesses, now is the time to plan for a successful Christmas season.
Here's what you should be doing right now!
Start a List. Christmas is a great time of the year to thank your clients/customers. Start considering who should be on that list....