Features vs Benefits

Want to make more Money? Ask someone what business they're in and you get similar answers: I work for..... or I run... or we produce.... But if you switch to a sales-mode, you usually get the same thing when describing a product or service. Features. It drives me crazy! People love to list...
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It’s Christmas Time!

I was in the mall today. Christmas is everywhere! It seems like it arrives in retail far to early! Even before Halloween or early October -- soon it'll be late summer when the Christmas tree make their appearance! In my family, we always waited to mid November before even mentioning the...
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