Features vs Benefits
Want to make more Money? Ask someone what business they're in and you get similar answers: I work for..... or I run... or we produce....
But if you switch to a sales-mode, you usually get the same thing when describing a product or service.
Features.
It drives me crazy! People love to list...
It’s Christmas Time!
I was in the mall today. Christmas is everywhere! It seems like it arrives in retail far to early! Even before Halloween or early October -- soon it'll be late summer when the Christmas tree make their appearance!
In my family, we always waited to mid November before even mentioning the...