Excuse me, but who are you? (I want to know about you!) These are words that can make you feel good! Someone wants to know you! They care enough to ask. They have reached out to you. But they can also be excruciating. Especially if you have met the person several times before. It means, they forgot you. Or can't recall your name. But it can also be read with disdain; like they can't believe you just did what you did. In business, we often hear how important it is to know your audience and your product. But it takes more than that. The customer needs to know you and "who you are". And remember it! This is what your Core Values are. It's...