The Basics: What’s a Communication Strategy?
A communication strategy is essential. When left uncontrolled, church communication spirals into “we do what’s right in everyone’s mind”. And when every ministry runs its own communication playbook, it creates a chaotic, noisy, and ineffective stream of messaging that’s ignored.
Your communication must be controlled by a pre-determined and pre-approved communication...
4 Rarely-Used Church Communication Tasks (Start!)
All churches are communicating. A lot. But are people listening? Sadly, most of the communication coming from churches today is ignored: by the congregation (internal audience) and community (external audience). Yikes.
Let’s stop that. The gospel is so important, we NEED to ensure people will listen and engage.
These 4 rarely-used church...