7 Design Tests for Effective Church Communication
Many organizations try to communicate with their audience every day (design tests this!). A ton of messages! This noise causes people to choose whether to engage with content or simply ignore it because it doesn’t interest them. And all of this is done very quickly.
Your church is in the...
Do You Know These 3 Things about Your Community?
Effective communication rises and falls on how well you know your audience. For the church you have 2 audiences: internal and external (congregation and community). Most of you (hopefully) understand your congregation because they regularly let you know what they like and dislike. Plus you meet with them every week...