4 Ways to Tell a Great Super Bowl Ad
If you're anything like me; I totally enjoy the commercials during the Super Bowl. In fact 40% of American viewers say they find it the favorite part of the game (Lab42). I would agree since I don't follow sports very closely.
That's a higher percentage than people choosing the food, the halftime show and the game itself... combined!
64% said that half their Super Bowl conversations (or more) were about the commercials. It's an opportunity that advertisers want to take advantage of.
But it comes at an expense. $3.8M for a 30 second spot.
So what makes a great Super Bowl ad? I'd say they have to have these 4 traits:
Emphasizes Benefits. People need to see "what's in it for them" when they see...
12 Tips for Calming Your Communications.
Chaos abounds in life.
Christmas, Thanksgiving, or any given work day. We are barraged with images, videos, sounds, cries, barks, etc. We have honey-do lists, our own must-do priorities, demands on our time, and requests from clients, friends, and family members. Should I even mention emails, spams, direct mails, and iMessages?
If you live in a city, they say you see about 5000 ad images each day. That's huge! Everyone things they have something important to communicate and they're pushing it to you. And then... you have something important to say (and have less money than the big advertisers).
What are you to do?
The Chaos of Life is why the trend in marketing and design is to calm things down. Here are some...