3 Things You Must Do To Increase Readability
Everyone is wordy.
And I am too. And when someone is given a lot of words (especially in paragraph form); most people won't read them anymore.
So each time I type a Facebook post, web copy, blog or a simple email, I write what comes to mind. It's always too long and has too many breaks and interjections. It tends to ramble a bit.
So I ALWAYS do 3 things:
Edit. I remove words and concepts that aren't needed. I combine sentences and ideas. Most people won't read more than 50 words (unless it's a blog written in first person; then 300 words).
Proof. Since I'm reading and re-reading (to edit); I make sure everything is spelled correctly. And I'm a good speller! It's also...
Podcast: Church Brand Positioning 101
Recently, a good friend, David Tonen, interviewed me for his Ministry Perspective Podcast about the importance of Brand Positioning for Churches. It's freshly posted on his website so I figure I'd let you listen in.
He asks great questions; and I try to answer as concisely as possible. It's a message that all Pastors should listen to. It starts with Positioning and gets into other Leadership topics. Well worth the listen!
Click HERE (or paste this link in your browser:)
http://ministrystory.com/podcast/2012/04/27/ministrystory-23-how-to-position-your-church/