3 Things You Must Do To Increase Readability
Everyone is wordy.
And I am too. And when someone is given a lot of words (especially in paragraph form); most people won't read them anymore.
So each time I type a Facebook post, web copy, blog or a simple email, I write what comes to mind. It's always too long and...
Podcast: Church Brand Positioning 101
Recently, a good friend, David Tonen, interviewed me for his Ministry Perspective Podcast about the importance of Brand Positioning for Churches. It's freshly posted on his website so I figure I'd let you listen in.
He asks great questions; and I try to answer as concisely as possible. It's a message...