What’s your 1, 2, 3? Essential: Design Hierarchy
We prefer order over disorder. We love hearing a sermon if we understand the simple outline. We also prefer a list of things as long as we understand it's overarching topic.
But when presenting anything in a series, there is a universal serial effect. The first and last items are best...
STOP COPYING: Do These 3 Things Instead
Communicators have a high expectation of creativity. In planning, concept, design, and execution. Maybe, we should also toss in “mind-reading” to fill the rest of a communicator’s creative thoughts.
We also don’t live in a closed microcosm either. While we’re juggling our many tasks, everyone on staff (along with us) see...