What’s your 1, 2, 3? Essential: Design Hierarchy
We prefer order over disorder. We love hearing a sermon if we understand the simple outline. We also prefer a list of things as long as we understand it's overarching topic.
But when presenting anything in a series, there is a universal serial effect. The first and last items are best remembered. This happens naturally if everything appears to be equally weighted. We want to shove something to the top and allow something to be very tertiary.
To control this (and do the prioritizing), it comes down to design skills when applying communication to a tool or channel. That requires design abilities!
The difference between effective and bad design? Design Hierarchy
Miller’s Rule says most want fewer than 7 things in a list. But...
STOP COPYING: Do These 3 Things Instead
Communicators have a high expectation of creativity. In planning, concept, design, and execution. Maybe, we should also toss in “mind-reading” to fill the rest of a communicator’s creative thoughts.
We also don’t live in a closed microcosm either. While we’re juggling our many tasks, everyone on staff (along with us) see other amazing church communications. It’s easy to understand why these judgmental thoughts happen:
how can everyone have their act together all the time?
why are they continually so creative and different?
when will others view my work with the same applause?
Be careful. They are not you. Often, their work is produced by a much larger team. You also don’t understand the chaos they’re facing behind the scenes and only...