Branding Terms Defined: Positioning

There's a Church on every corner! At least that's what we've found in the Southeast (where we live). It seems that there are more churches than people here! So how does someone choose their church? The #1 answer is usually: "It's where I grew up". Not too compelling, eh? If you imagine someone deciding that they wanted to start attending a good church, what makes yours stand out? In fact, the web creates an environment where all the Places of Worship are lined up in front of anyone doing a simple google search. In fact 80%+ of those visiting a church, have checked it out online first. The problem is that the average church doesn't look like it's website. Nor does the website...
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