Branding Terms Defined: Positioning
There's a Church on every corner! At least that's what we've found in the Southeast (where we live). It seems that there are more churches than people here! So how does someone choose their church?
The #1 answer is usually: "It's where I grew up". Not too compelling, eh?
If you imagine someone deciding that they wanted to start attending a good church, what makes yours stand out? In fact, the web creates an environment where all the Places of Worship are lined up in front of anyone doing a simple google search.
In fact 80%+ of those visiting a church, have checked it out online first. The problem is that the average church doesn't look like it's website. Nor does the website...
Branding Terms Defined: Logo
It seems like I shouldn't have to define it. Everyone knows what a Logo is.
The problem is that not everyone has a good logo.
Believe it or not, the term "logo" has only been used since the 1930s. It appears to be a shortening of the word Logogram. And it simply (originally) meant "a sign or character representing a word".
We're bombarded with marketing messages every day. Many experts think it's close to 3000. In order for any of them to register in our heads, something has to draw us in. And that's why a "visual" is needed. We're a visual society! Yes, we read words, but visuals attract our attention faster than most words.
So how would I define a logo?
It's...