7 Design Tests for Effective Church Communication
Many organizations try to communicate with their audience every day (design tests this!). A ton of messages! This noise causes people to choose whether to engage with content or simply ignore it because it doesn’t interest them. And all of this is done very quickly.
Your church is in the middle of this noise trying to push content. Will it be received? Usually, the design (layout) of the content is critical. Here are 7 design tests to ensure people will want to spend time with your communication:
Is it clear who it’s intended for? People look at designed communication and within a few seconds, they determine if it’s for them. If it’s not clear, few people will try to figure...
4 Ways Your Church Sign Lets You Down
Drive around the streets of your town near your church. There are signs everywhere. Seriously, everywhere. If you’re looking you’ll see them but for the most part you’ll stop remembering most of them. We live in a loud, marketing-saturated world.
Your church needs to have a sign that stands out and is remembered. For the right reasons.
Here are 4 ways that most Church signs don’t help the local church:
It only says you’re a Church. Well, I certainly hope that it says you’re a church. But remember it’s in front of a building that most can identify as a church. It’s like a Target store with a sign that proudly only says “Department Store”. If someone doesn’t need a department store...